LadyBird was developed to fill the gap in the women?s nutritional supplement market between Muscle Mass Gain products (generally developed for the male market) and Low Protein ?Slimming? products (generally targeting sedentary women).
Developing a range to satisfy women and their special biological needs was the priority for the LadyBird product formulations. Now there is a Women Specific Supplement range that delivers quality products featuring unique and specific benefits designed to meet the needs of all women.
LADYBIRD uses the natural flavouring agent MagnaSweetTM, a natural extract from licorice root, in their protein powders, meal replacements and fibres to give the products a natural sweetness and enhance their taste, thus reducing the need to use high doses of sucralose and eliminate the use of other artificial sweeteners, eg aspartame.